Scrumball is an AI-powered influencer marketing platform designed to help brands plan, run, and measure creator campaigns. Its five specialized AI agents support the workflow from strategy development and influencer discovery through outreach, campaign management, and performance reporting. The platform provides access to a database of more than 180 million influencer profiles across over 190 countries, with tools to assess creator authenticity, brand fit, and performance.

Scrumball helps teams identify creators, send personalized outreach, manage follow-ups and negotiations, track campaign milestones, and monitor content, engagement, and conversions. It also offers collaboration tools, campaign oversight, ROI attribution, and optimization insights. The company says its system can flag suspicious engagement and potential fake followers, while allowing users to review or approve communications.

Scrumball serves brands seeking to streamline influencer marketing and reduce repetitive work. Its website features a case study with sustainable fashion brand VIVAIA and offers free sign-up, product demonstrations, pricing information, browser extensions, and engagement-rate calculators for YouTube, TikTok, and Instagram.