Scrunch is an AI search visibility and optimization platform that helps businesses prepare their websites for a customer journey increasingly shaped by AI agents. Its Agent Experience Platform (AXP) enables teams to understand how AI agents interact with their sites, improve how site content is interpreted, and deliver information tailored for AI consumers without disrupting the human experience.

Scrunch offers tools to monitor brand presence and citations in AI-generated answers, analyze AI-driven website traffic, and identify practical ways to strengthen visibility. Site Optimization helps businesses make their web content easier for AI systems to consume, while Agent Pages provide an optimized experience for AI agents. The platform also includes product-level shopping performance insights and analysis of emerging AI search trends.

Designed for enterprises and agencies, Scrunch supports AI visibility efforts at different scales and helps agencies guide clients through the evolving, AI-first customer journey. Businesses can explore the platform through a free trial, run an AI visibility audit, or book a product demonstration.