Счастливое детство is a children’s goods retailer with physical stores and an online shop serving families in Primorsky Krai. Its branches are located in Vladivostok, Bolshoy Kamen, Nakhodka, and Trudovoye, with delivery available in several of these communities. The brand offers products for babies, children, and teenagers, including toys, baby food, diapers and hygiene supplies, clothing, shoes, books, stationery, and creative activities. Its broader range also includes items for mothers and babies, strollers, children’s furniture, backpacks, costumes, and products for play areas.

The toy selection features soft toys, dolls, construction sets, robots, games, and themed collections inspired by popular entertainment franchises. Customers can also find essentials such as infant formula, purées, cereals, and childcare products. The online store highlights certified goods from official suppliers, offers customer support every day, and provides a 14-day return period. Additional services include customizable toys with name embroidery and gift packaging, as well as a loyalty card program offering bonuses and tiered discounts.