SDG Innovations, founded in the early 1990s, is a premier brand specializing in high-quality cycling and motocross products. Originating from Southern California, SDG made significant strides by creating the first motocross seat cover using Kevlar, a decision driven by a commitment to performance and durability. The brand quickly evolved to develop its own handcrafted saddles, becoming a favorite among mountain biking enthusiasts globally.

By the mid-1990s, SDG introduced popular saddles featuring lightweight foams and unique stitching, which became OEM equipment for major bicycle manufacturers. The company further innovated with the launch of the first complete aftermarket motocross saddle, combining advanced materials to offer riders a premium experience at an affordable price.

Today, SDG Innovations boasts over 100 models of moto seats, seat covers, grips, and foam products, benefiting from the insights of top racers worldwide. Their products are renowned for excellence and are trusted by elite athletes, ensuring that SDG remains at the forefront of the cycling and motocross industry.