The Nat
@sdnhm.org
Explore the natural history of Southern California and Baja California—from past to present—at the San Diego Natural History Museum in the heart of Balboa Park. Plan your visit today.
The Nat's Company Logos


The Nat's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#C4D429
Key Lime Pie
196, 212, 41
66, 68, 50
8, 0, 81, 17
#D43F3A
Valencia
212, 63, 58
2, 64, 53
0, 70, 73, 17
#249A8C
Jungle Green
36, 154, 140
173, 62, 37
77, 0, 9, 40
About The Nat
The Nat, formerly known as the San Diego Society of Natural History, is a renowned brand dedicated to interpreting the natural world through research, education, and exhibits. With a focus on the unique biodiversity of the binational region of southern California and the Baja California Peninsula, The Nat welcomes nearly 400,000 visitors every year and offers a range of environmental education programs in the community. Deeply committed to science and society, The Nat promotes diversity, equity, and inclusion, aiming to inspire a sustainable approach to nature and the environment.
Additionally, the brand acknowledges and respects the indigenous peoples, particularly the Kumeyaay, as the traditional stewards of the land. As an accredited member of the American Alliance of Museums, The Nat continues to demonstrate a professional level of operation, ensuring excellence in its programs and exhibitions. With its Four-Star rating by Charity Navigator, The Nat is recognized as a trustworthy organization that prioritizes financial health, accountability, and transparency.
Explore more about The Nat's leadership, history, and scientific expeditions on their informative blog. Visit The Nat and discover the wonders of nature through their captivating exhibits and programs
Brand industry
Science and Education
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