Travel South Dakota is a brand that aims to enhance the quality of life for all South Dakotans by strengthening communities and boosting tourism economies. Comprised of two divisions, Travel South Dakota and the South Dakota Arts Council, the brand offers a range of products and services to promote the state's attractions and experiences. The Global Media & Public Relations team works to inform the public about South Dakota's legacy attractions like Mount Rushmore National Memorial and its world-class pheasant hunting experience.

They also share the rich culture of Native Americans and the history of pioneers like Laura Ingalls Wilder. The Global Travel & Trade team focuses on promoting South Dakota as a must-visit destination for travelers and trade partners. The Global Marketing & Brand Strategy team collaborates with marketing agencies to develop and execute domestic and international marketing campaigns, ensuring the brand's standards are met.

Lastly, the Industry Outreach, Development & Research team provides support and resources to the tourism industry in South Dakota. With their combined efforts, Travel South Dakota is dedicated to providing meaningful experiences to visitors and serving the people of South Dakota