Search-World is an online shopping mall and search portal that brings together web search, shopping, advertising, and a broad directory of online topics. Its site promotes pay-per-click search advertising, allowing advertisers to seek placement in search results, with a stated option to pursue a top ranking for bids starting at one cent. Visitors can submit websites for inclusion, browse featured listings, and explore categories such as auctions, classifieds, comparison shopping, e-commerce, and community services.

The portal also lists destinations across computing, home and garden, education, entertainment, sports, finance, travel, health, and employment. Additional offerings and links include free email, weather, games, comics, movies, horoscopes, stock-market information, software, and insurance quotes. For website owners, Search-World advertises an affiliate program offering 25 percent of the bid amount on search results originating from a participant’s website, as well as paid website placements and a banner exchange.

The site also provides advertiser and affiliate logins, FAQs, service information, and a sitemap