Nosto is an ecommerce experience platform that helps online retailers improve product discovery, customer engagement, and revenue through personalized digital experiences. Its Personalized Search combines site search, merchandising, and personalization to deliver relevant results, including for complex or long-tail queries. Businesses can shape rankings around shopper intent and goals such as stock levels, seasonality, conversion performance, and profit margins.

Search features include predictive autocomplete, semantic search, dynamic filters, segment targeting, redirects, searchable product fields, result previews, and detailed analytics. Merchandising rules let teams refine rankings using product attributes, performance measures, and individual shopper preferences. Search behavior can also inform other experiences, including product recommendations, personalized content, and pop-ups.

Nosto’s broader platform includes product recommendations, category merchandising, dynamic bundles, post-purchase upsells, personalized emails, A/B testing, content personalization, and shoppable user-generated content. The company also offers integrations with ecommerce platforms and commerce technologies, alongside implementation support, professional services, and global support. Retailers can customize the search frontend with a code editor or build advanced experiences through APIs and pre-built libraries.