SeatMaxx is an event platform designed for rodeos, fairs, and arenas, bringing ticketing and event operations together in one system. Organizers can manage reserved and general-admission tickets, season passes, merchandise, concessions, partner counters, sponsors, staff, entries, and donations through a shared ledger. Its ticketing tools include all-in checkout, waitlists, offline gate scanning, duplicate-ticket controls, and event-based payout reporting. For qualifying events, SeatMaxx releases collected funds before the gate opens, rather than waiting until after the show.

The platform also supports the live event experience with arena leaderboards, rider and animal information, audience score predictions, and sponsor-backed rewards redeemable at the merchandise trailer. Its Maxx Out Event Program pairs software with hands-on presale planning and promotion, using tools such as email campaigns, group discounts, promo codes, loyalty pricing, referrals, and abandoned-cart reminders. SeatMaxx offers a no-monthly-fee, no-setup-cost, no-contract arrangement and says it will build qualifying committees’ 2027 seasons at no charge for those who sign on before the end of Q1 2027. Its marketplace distribution integrations are planned for early 2027.