SeatTime

SeatTime is a motorsports analytics platform built for event organizers and drivers, bringing timing, results, and performance data together across events. Its vendor-agnostic system connects timing providers such as MyLaps, Garmin, and AiM Sports, standardizing data and helping users retain consistent records and comparisons across organizations.

For organizers, SeatTime supports end-to-end event operations, including scheduling, run-group and participant management, and events held across multiple tracks. Remote Race Control lets staff start and stop sessions and manage groups from a phone, tablet, or computer while staying connected to the timing system.

Drivers can follow live positions, sector times, gaps, and transponder lap times, including on a phone while in the car. The platform also provides persistent racing profiles and event histories, alongside analytics for lap-time trends, speed, consistency, and benchmarking. AI-powered insights offer personalized recommendations to help identify opportunities for improvement. SeatTime also brings event results into per-track leaderboards, allowing drivers to compare performances and track their progress. The platform is designed to serve both recreational track-day events and competitive racing.