Unclaimed brand
Enhance your business with Mystery Shopping Customer Experience solutions, utilizing analytical tools for human-centered experiences and improved performance.
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Hex Code
Color name
RGB
HSL
CMYK
#666666
Dove Gray
102, 102, 102
0, 0, 40
0, 0, 0, 60
#ABB8C3
Cadet Blue
171, 184, 195
207, 17, 72
12, 6, 0, 24
#7A1E39
Crown of Thorns
122, 30, 57
342, 61, 30
0, 75, 53, 52
Second To None helps national and regional brands improve customer experience, strengthen operational performance, and support compliance through mystery shopping and customer experience solutions. With 40 years of experience, the company serves industries including retail and ecommerce, restaurants, financial services, healthcare, consumer products and services, grocery, and fast-casual dining.
Its services include mystery shopping and assessments, compliance audits, custom customer and employee surveys, curated customer communities, customer experience consulting, and integrated reporting, analytics, and insights. A field network of nearly 700,000 mystery shoppers is selected to reflect each client’s industry, brand, and region, while omnichannel coverage helps assess experiences across customer touchpoints. Second To None’s proprietary Catapult reporting platform turns findings into actionable insights, helping organizations identify service gaps, improve consistency, and make informed business decisions.
The company’s approach is guided by a human-centered customer experience framework that considers people, not only consumers, and aims to build trust, loyalty, and customer joy.
Company type
Privately Held
Year founded
1989
Company size
51-200 employees
Mystery shopping programs
Retail compliance audits
Multi-location customer experience measurement
Employee engagement surveys
Catapult CX analytics
How do I download the Second To None logo?
The Second To None logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What does Second To None's branding look like?
The Second To None wordmark sets its lowercase name inside a thin, open rectangular outline, finished with a small orange corner-bracket accent at the upper right. The visual system pairs rounded, contemporary lettering with deep navy, white and vivid orange, using people-centered photography, spacious layouts and dark-blue panels for concise business messaging.
What are Second To None's brand colors?
The Second To None color palette uses the hex codes #666666, #ABB8C3 and #7A1E39.
The Second To None name, logos and brand assets are trademarks of Second To None and its affiliates. Brandfetch isn't affiliated with or endorsed by Second To None. Their use is subject to Second To None's brand guidelines.
