Unclaimed brand
Second Innings is a dating app for people whose story has more to say. Thoughtful matching, real conversations, and a community that arrives whole - on six continents.
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Hex Code
Color name
RGB
HSL
CMYK
#FF2D55
Radical Red
255, 45, 85
349, 100, 59
0, 82, 67, 0
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#0F0F0F
Cod Gray
15, 15, 15
0, 0, 6
0, 0, 0, 94
Second Innings is a dating app for people ready to begin a new chapter in love, whether they have loved before, raised a family, or are still waiting to meet someone. The brand centers empathy, sincerity, and respect for each person’s history, offering a space to find companionship, friendship, and lasting relationships at an unhurried pace.
Rather than encouraging endless swiping, Second Innings uses Smart Match and ReMatch AI to consider members’ values, interests, and hopes for the future, and explain why potential matches may be a fit. Members can like, skip, or mark a profile as “Maybe” to revisit later. Optional Vedic and Western astrology readings provide another way to explore compatibility, while AI Buddy offers around-the-clock encouragement and help with writing a first message.
The app is free on iOS and Android and is available in English, Spanish, and Hindi, with members across six continents. Safety features include selfie-based profile verification, moderation, and tools to report or block users.
Brand industry
Community and Society
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Year founded
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Later-life dating apps
AI matchmaking
Vedic astrology compatibility
Dating profile verification
Cross-cultural dating platforms
How do I download the Second Innings Dating logo?
The Second Innings Dating logo comes in two versions: light logo and dark icon. Download as transparent PNG or JPEG.
What does Second Innings Dating's branding look like?
The wordmark pairs a small infinity emblem inside a red-outlined circle with a delicate, stacked “second innings” lettering lockup. The visual identity uses high-contrast editorial lettering for its romantic headlines, restrained small supporting text, a near-black warm backdrop with muted brown tones, and vivid magenta-red highlights; its imagery and spacious compositions feel intimate and contemplative.
What are Second Innings Dating's brand colors?
The Second Innings Dating color palette uses the hex codes #FF2D55, #FFFFFF and #0F0F0F.
The Second Innings Dating name, logos and brand assets are trademarks of Second Innings Dating and its affiliates. Brandfetch isn't affiliated with or endorsed by Second Innings Dating. Their use is subject to Second Innings Dating's brand guidelines.
