Second Nature is a provider of AI-powered role-play training and coaching software designed to help organizations turn learning into practical, on-the-job performance. Its platform lets teams practice realistic customer conversations with AI avatars, including discovery calls, cold calls, objection handling, product demonstrations, and meetings for business-to-consumer and business-to-business sales. Participants receive immediate, structured feedback, while managers gain insights to guide coaching and assess skills.

The platform serves sales, learning and development, customer support, human resources, and call center teams across industries such as insurance, technology, telecommunications, financial services, and education. Second Nature also offers Deal Coach, which helps sales representatives review live opportunities, identify risks and gaps, and determine next steps. Organizations can create or adapt practice scenarios and use simulations for onboarding, ongoing development, and certification programs. The software integrates with learning management systems through SCORM or LTI, as well as with a range of customer relationship management, authentication, and conferencing tools.