Second Summit Marketing is a growth marketing agency serving activity-based businesses, including ninja and obstacle course gyms, gymnastics programs, climbing facilities, martial arts studios, and kids’ fitness businesses. Founded by former multi-location gym owner Dan Umpa, the company draws on firsthand experience with the challenges of attracting and enrolling members. Its founder-run team manages the marketing journey from first contact to enrollment, aiming to help clients generate measurable growth rather than simply increase clicks.

Services include Facebook and Instagram advertising, GoHighLevel CRM setup and automation, website design and ongoing management, conversion tracking and analytics, content planning and creative production, and brand development. The agency also provides automated lead follow-up, booking workflows, and attribution dashboards to help businesses respond quickly and understand which campaigns drive trials, enrollments, and revenue. Its process covers auditing, building, launching, and continuously optimizing each client’s marketing system. For eligible Growth and Summit plans, Second Summit offers a written 90-day enrollment guarantee: at least 20 new members, or continued work with no management fee until the target is reached.