Second Wind is an athlete-first representation brand serving a select group of college athletes throughout their sports careers. It deliberately keeps its roster small to provide committed, personalized support and help athletes make the most of their opportunities both in competition and beyond. The brand focuses on guiding athletes through the evolving college sports landscape, including opportunities to earn from their name, image, and likeness. Its work includes pursuing deals, reviewing contracts, and advising on decisions with athletes’ interests and futures at the center.

Second Wind organizes its offering around six service pillars: athlete representation, performance strategy, school earnings strategy, lifestyle and logistics, technology and data, and wealth and career support. These services are intended to help athletes maximize value, simplify day-to-day demands, and plan for the long term. Its roster includes college football players at programs such as Holy Cross, Nevada, James Madison, Eastern Washington, San Diego State, and Western Michigan. The brand describes its operation as one athlete-first team, representing 18 athletes across 16 programs and two sports.