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Hex Code
Color name
RGB
HSL
CMYK
#B44600
Fire
180, 70, 0
23, 100, 35
0, 61, 100, 29
#FFD833
Bright Sun
255, 216, 51
49, 100, 60
0, 15, 80, 0
#640000
Rosewood
100, 0, 0
0, 100, 20
0, 100, 100, 61
Lazada Group, established in 2012, stands as Southeast Asia's premier eCommerce platform, enhancing connections across six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As the regional flagship of the Alibaba Group, Lazada leverages top-tier technology infrastructure and logistics capabilities to provide a superior shopping experience. The brand envisions serving 300 million customers by 2030.
At the heart of Lazadaβs offerings is LazMall, launched in 2018, which serves as a virtual mall featuring over 32,000 international and local brands, ensuring 100% product authenticity, swift delivery, and a flexible return policy. In addition, Lazada Marketplace empowers retailers with access to millions of customers, while offering comprehensive support services. The platform facilitates cross-border trade, allowing Southeast Asian brands to connect with global consumers.
With a focus on secure payments and innovative technology, Lazada is committed to transforming the retail landscape by providing safe, seamless transactions and elevated shopping experiences that cater to evolving consumer demands.
Brand industry
E-commerce and Shopping
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