Seerio

Seerio is a meetings market intelligence platform that helps hospitality professionals make smarter, data-informed commercial decisions. Formerly known as Demand Outlook and MICEview, the company serves hotels, destination marketing organizations and convention bureaus, and property investors. Its platform draws on meetings data aggregated from hotel property management systems across European markets, helping users understand event demand, account activity, market performance, and competitive positioning.

Seerio offers tools for account management, benchmarking, and forecasting through packages including Insight, Benchmark, Sales, Forecast, and Enterprise. Features include property and destination performance tracking, KPI comparisons based on PMS data, an AI-generated city events calendar, organizer booking-pattern insights, and forward-looking market analytics. Sales teams can use the platform to identify promising accounts and opportunities, while revenue managers can assess demand and inform pricing and forecasting. Destination organizations can compare performance and explore source markets and industry segments, and investors can evaluate whether a property aligns with market demand. Seerio reports serving more than 500 properties in Europe and provides solutions for individual hotels and hotel groups.