Seffla
@seffla.com
Seffla connects building-supply and hardware brands to Canadian retail: representation, a B2B marketplace, fulfillment, and marketing. One team from first meeting to reorder.
Seffla's Company Logos
Seffla's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#2A0147
Tolopea
42, 1, 71
275, 97, 14
41, 99, 0, 72
#8B8B8B
Gray
139, 139, 139
0, 0, 55
0, 0, 0, 45
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
About Seffla
Seffla Ltd. helps building-supply and hardware brands reach Canadian retailers through sales representation, a B2B marketplace, fulfillment and marketing. Based in Guelph, Ontario, the company supports brands from initial planning and buyer presentations through product listings, orders and reorders. Its team assesses a product line’s fit for Canadian retail and can advise on requirements such as EDI, packaging, labeling, Canadian vendor arrangements and Ontario inventory.
Seffla offers three service plans. The Storefront plan gives brands access to its online marketplace for approved buyers. Full Stack combines representation, ecommerce, warehousing, fulfillment and marketing, while the Flagship plan provides senior account coverage and a customized program for established lines. Seffla also serves retailers and buyers, who can apply for free accounts and order through a representative or the storefront. Its fulfillment operation is based in Guelph, and the company supports major EDI documents and English- and French-compliant packaging. Seffla represents brands including Dumond, Peel Away and Smart Strip, connecting manufacturers with national chains, regional banners and independent retailers across Canada.
Brand industry
E-commerce and Shopping
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