Segma is an SMS and email communication platform designed to help businesses run high-volume, reliable customer messaging campaigns. Its infrastructure is built to scale from thousands to millions of messages, with automated scaling, sub-second delivery, and a stated delivery rate above 98%. The platform serves organizations across industries including retail, restaurants, healthcare, real estate, events, and technology.

Segma offers audience segmentation, scheduled messaging, automated workflows, transactional messaging through an API, and real-time campaign tracking. Analytics tools help users monitor delivery, engagement, clicks, and campaign performance. Compliance features support TCPA and carrier-policy requirements, including consent tracking and opt-in and opt-out handling.

Alongside its software, Segma provides managed account and list services, list cleaning and validation, brand vetting, carrier registration support for 10DLC, toll-free numbers, and shortcodes, as well as assistance with audits and compliance. The platform lists integrations with tools such as Shopify, Salesforce, Mailchimp, Zapier, and Slack. Plans range from Starter and Growth subscriptions to custom Enterprise solutions, with a 14-day free trial offered.