Segtro Group is a private Israeli company founded in 2013, bringing together five businesses focused on electronics, engineering, trade and technology. It distributes electronic components from around 30 manufacturers to customers in Israel and Europe, serving industries including automotive, defense, medical, communications, alarm systems and consumer electronics. Its product range includes microcontrollers, memory, sensors, radar components, wireless modules, displays, power supplies, motors and LEDs.

Segtro’s engineering division develops electronic products to customer requirements, offering circuit and PCB design, prototyping, software development through subcontractors, and PCBA manufacturing with production partners in the Czech Republic and the Far East. The group also includes Segbaby, which trades in baby products; Flunery, which uses AI to optimize air-conditioning systems in office buildings; and Speechless, which provides AI voice agents for businesses. Segtro works with customers from initial product setup through production, supported by sales and field application engineering teams.

The company maintains its own warehouse and is an authorized supplier to the Israeli Ministry of Defense