Efty is a domain marketplace that connects businesses and individuals with premium domain names. Its services are designed to make buying a domain secure and straightforward, from payment through to transfer. Buyers pay through Efty, where funds are held until the seller is ready to deliver the domain. Efty then verifies that the payment and domain are ready to move, collects the domain from the seller, and guides the buyer through a transfer tailored to their registrar. A Transfer Specialist provides support throughout the process, and once the domain reaches the buyer’s account, it is ready to use.

The platform offers domain search and browsing tools for people looking for a name for a new or growing venture. Efty also provides services for domain sellers, including Efty Investor and Efty Pay, as well as pricing information, a knowledge base, developer APIs, and partnership and distribution programs. Based in Groningen, the Netherlands, Efty presents its service as a way to help bold ideas find names that support their next steps.