Unclaimed brand
Seldon is an applied research lab building models that reflect how reasoning, emotion, experience and social influence shape our decisions. Our ambition is to establish a new standard for modeling human behavior.
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Hex Code
Color name
RGB
HSL
CMYK
#0A0A0C
Woodsmoke
10, 10, 12
240, 9, 4
17, 17, 0, 95
#EDEDF0
Athens Gray
237, 237, 240
240, 9, 94
1, 1, 0, 6
#FF4233
Red Orange
255, 66, 51
4, 100, 60
0, 74, 80, 0
Seldon is an applied research lab developing models that simulate how people make decisions, drawing on factors such as reasoning, emotion, experience, beliefs, goals, and social influence. Its aim is to establish a new standard for modeling human behavior and help organizations explore what may happen before real-world situations unfold. Seldon’s products share an underlying technology and serve teams across usability research, software quality assurance, and national security and defense.
Finch helps product and user research teams examine how different people use a product, where they encounter friction, and which designs help them reach their goals. Wren supports engineering and QA teams by identifying workflow issues such as broken layouts, failed API calls, and incorrect totals, including problems beyond written test cases. Rook enables exploration of decisions and their consequences in high-risk environments, showing how actors with different goals and information may interact.
Seldon also provides tools to inspect behavioral evidence, compare simulated outcomes with observed human behavior, and assess how models perform as circumstances change
Brand industry
Computers Electronics and Technology
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How do I download the Seldon logo?
The Seldon logo comes in two versions: a white logo and an icon. Download as transparent PNG or JPEG.
What are Seldon's brand colors?
The Seldon color palette uses the hex codes #0A0A0C, #EDEDF0 and #FF4233.
The Seldon name, logos and brand assets are trademarks of Seldon and its affiliates. Brandfetch isn't affiliated with or endorsed by Seldon. Their use is subject to Seldon's brand guidelines.
