Selectd is an Estonian platform that connects brands with suitable UGC creators and influencers, bringing campaign planning and collaboration into one service. Brands can create a campaign in about five minutes, describe their goals, audience and compensation, then invite creators or review incoming applications. The platform supports targeted campaigns for UGC, influencer marketing or both, with creator profiles, portfolios and metrics available to help brands choose collaborators.

Selectd also helps manage the work after selection. Brands can communicate through campaign chat, review draft content before publication, request changes and track results. For UGC campaigns, brands can set content usage periods of six, 12 or 24 months. Reporting tools include downloadable PDF reports on eligible plans.

Creators use the app to browse campaigns suited to their profile and apply for opportunities. UGC creators do not need a minimum follower count, while influencers must have at least 1,000 followers. Creator membership is free, with opportunities offering monetary payment, products or a combination.