Selerina is an online beauty and personal-care retailer offering cosmetics, fragrances, skincare, haircare, and everyday hygiene products. Its catalogue brings together well-known local and international brands, with product listings that include prices, customer ratings, and promotional discounts. Shoppers can browse dedicated collections for women’s, men’s, children’s, and pocket-sized perfumes, including options from UAE fragrance brands.

Makeup includes foundation, blush, powder, concealer, eye and lip products, brow cosmetics, and nail polish. Skincare ranges from facial cleansers, micellar water, and toner to sunscreen, moisturizers, serums, eye creams, masks, exfoliants, and products for acne or dark spots. The store also carries hair serums, masks, and oils, as well as body care, deodorants, shaving products, toothpaste, and mouthwash.

Featured products include fragrances, cosmetics, and skincare from brands such as L’Oréal, Kiko Milano, Cosrx, Some By Mi, and Salute Pro. Selerina promotes fast delivery and free shipping on orders above one million toman, and provides customer support by phone