Unclaimed brand
Discover new workout ideas, healthy-eating recipes, makeup looks, skin-care advice, the best beauty products and tips, trends, and more from SELF.
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Hex Code
Color name
RGB
HSL
CMYK
#782326
Crown of Thorns
120, 35, 38
358, 55, 30
0, 71, 68, 53
#4285F4
Cornflower Blue
66, 133, 244
217, 89, 61
73, 45, 0, 4
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
SELF is a brand that aims to promote mental health and well-being among athletes, particularly women. Through their partnership with Common Goal, an international charitable network, SELF has launched a powerful mental health initiative. During the 2023 FIFA Women's World Cup, the US Women's National Team (USWNT) shared videos in which players, both veterans and younger athletes, openly talk about their reflections and struggles with mental health.
The team believes that vulnerability is a sign of strength rather than weakness, and they want fans and young athletes to see all aspects of their humanity. In addition to raising awareness through videos, this initiative also includes mental health training for coaches who lead sports-based youth development organizations. The ultimate goal is to prioritize mental well-being in the game, offering support and resources to athletes at all levels.
With millions of viewers tuning in, SELF and Common Goal are making a lasting impact on destigmatizing mental health conversations in the world of sports
Brand industry
Lifestyle
Company type
Suggest company type
Year founded
Suggest founded year
Company size
51-200 employees
Consumer health journalism
Fitness and workout guidance
Nutrition and healthy eating editorial
Women's health reporting
Wellness video and social media
How do I download the SELF logo?
The SELF logo comes in one version: a logo. Download as SVG or transparent PNG.
What does SELF's branding look like?
The SELF wordmark is a simple uppercase sans-serif name, with no separate emblem or distinctive icon; its identity relies on the lettering and editorial name rather than a pictorial mark. The visual system pairs bold, clean sans-serif headlines and compact labels with a largely white canvas, black text, and bright blue accents, using vivid, naturalistic wellness photography in an airy magazine-style layout.
What are SELF's brand colors?
The SELF color palette uses the hex codes #782326, #4285F4 and #000000.
The SELF name, logos and brand assets are trademarks of SELF and its affiliates. Brandfetch isn't affiliated with or endorsed by SELF. Their use is subject to SELF's brand guidelines.
