Louise McDonnell

Sell on Social is a social media strategy and marketing brand founded by Louise McDonnell, an award-winning strategist, best-selling author, and host of The Social Media Takeaway podcast. Since 2009, the business has worked with more than 20,000 businesses, helping companies, coaches, consultants, and nonprofit organisations use social media to attract clients and generate sales.

Its services include an agency that manages social media for brands seeking results without the demands of handling it in-house, and an Academy that teaches business owners and consultants social media and digital marketing. Academy members can access step-by-step training, coaching, templates, an AI-powered tool, monthly live sessions, expert guidance, and a library of on-demand videos.

Sell on Social’s work is guided by its five-step Social Selling System, designed to connect content and engagement with sales conversations. AI is incorporated into the approach to help users create clear, on-brand content. The brand also offers a Social Selling Assessment, which provides a personalised score across five pillars and a report identifying areas to focus on.