SellWisely is a competitor price-tracking platform designed for Australian online retailers. It helps businesses understand how their prices compare across more than 10,000 Australian retailers, using a database of over five million products with prices updated daily. To get started, retailers enter their store URL; SellWisely automatically matches products and displays competitor pricing without requiring integrations, API keys, or manual product entry.

The platform offers tools for comparing prices across shared products, identifying competitors that frequently undercut a store, and discovering products competitors sell that the store does not. Retailers can also review price history and trends, spot opportunities for small price adjustments, and export pricing data to CSV. SellWisely offers a free plan, alongside paid options for retailers seeking broader product coverage, longer price histories, more competitors, reports, and email support. Its Enterprise plan adds features such as real-time alerts, AI-powered insights, API access, webhooks, and team seats. SellWisely serves retailers of different sizes and tracks stores across categories including electronics, fashion, homewares, beauty, and sporting goods.