Semente Rara is an online retailer specializing in seeds and planting products for home gardeners and growers. Its extensive catalog includes flower seeds, including edible flowers and popular varieties such as zinnias, lavender, camomile, and desert rose, as well as seeds for vegetables, herbs, spices, fruits, trees, and ornamental plants. Shoppers can also find organic seeds, microgreens, forage plants, cacti, beans, tomatoes, and seeds for distinctive species such as lithops.

Beyond seeds, the store offers flower bulbs, including amaryllis, dahlias, gladioli, and lilies, along with gardening gift and keepsake kits. The website organizes products into categories to help customers browse by plant type and features new arrivals, special offers, and discounted items. Examples include strawberry seeds, ornamental flower mixes, vegetable varieties, and tree seeds such as ipê.

Customers can place orders through the online shop, manage accounts and favorites, and contact the store by telephone or WhatsApp. Semente Rara also invites visitors to subscribe to its email newsletter for store offers and updates