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Hex Code
Color name
RGB
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CMYK
#935524
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147, 85, 36
26, 61, 36
0, 42, 76, 42
**Brand Description: Lazada Group**
Founded in 2012, Lazada Group has emerged as Southeast Asia's foremost eCommerce platform, operating across six countries, including Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Backed by Alibaba Group, Lazada leverages cutting-edge technology, comprehensive logistics, and secure payment systems to create an unparalleled shopping experience. Its core services include LazMall, which offers over 32,000 authentic brands with fast delivery and a generous return policy, and Lazada Marketplace, enabling retailers to connect with millions of customers across 18 product categories.
Lazada’s commitment to innovation is exemplified through its Project Voyager technology stack, enhancing the retail landscape by providing tailored experiences for consumers. The platform also facilitates cross-border commerce, allowing both local and international brands to reach diverse Southeast Asian markets efficiently. With a vision to serve 300 million customers by 2030, Lazada continues to pave the way for a retail revolution in the region, driven by customer-centric solutions and operational excellence.
Brand industry
E-commerce and Shopping
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