B.Duck Semk

B.Duck is an original Chinese character brand created in 2005 by Semk Products Ltd., a product design company founded in 2001 by Hsu Ha-lam. Built around its cheerful yellow duck and the wider B.Duck family of characters, the brand promotes a playful spirit of fashion, happiness, creativity and innovation, encouraging people to find enjoyment in everyday life.

The company has developed B.Duck through character licensing and online retail. Its licensing services cover consumer merchandise, promotional campaigns, location-based entertainment, content and media, and design consultancy. Since 2011, the business has licensed the B.Duck characters for merchandise and promotional projects, expanding from Hong Kong to mainland China and other markets.

Since 2015, B.Duck products have also been sold through third-party e-commerce platforms, primarily in Hong Kong and mainland China. These include character-themed products offered through marketplaces such as Tmall, JD.com, Vipshop and HKTVmall. Together, licensing and e-commerce help the brand bring its characters and related products to consumers across different markets and channels.