Welcome to the official website of Sendai Miyagi's brand, Sendai Tanabata Matsuri! This brand is known as Japan's best and most elegant Tanabata festival, dating back to the era of Date Masamune, the founder of the Sendai domain. We are proud to offer a wealth of information that will assist you in exploring the tourism opportunities of Sendai Tanabata Matsuri, including event details and instructions on how to create Tanabata decorations. Originally celebrated nationwide on the seventh day of the lunar calendar, Sendai Tanabata Matsuri is now held from August 6th to August 8th, one month later in the solar calendar to better capture the feeling of the season.

Witness the breathtaking Tanabata decorations along various streets, from Sendai Station and Chuo Dori to Ichibancho Dori and the authentic traditional decorations in the surrounding local shopping districts. For inquiries, please reach out to Sendai Tanabata Matsuri Support Association (Secretariat: Sendai Chamber of Commerce and Industry) at the provided contact details. Join us and immerse yourself in the enchanting world of Sendai Tanabata Matsuri!