Sendawick creates personal animated e-cards designed for one recipient and shared through a simple link. Its cards turn greetings into small interactive moments: recipients can blow out a birthday candle, open a letter, tap buttons, or explore other animations. The sender receives an email when the card is opened and can be notified of actions such as blowing out the candle, answering yes, or sending a heart.

Customers choose from 31 occasions, including birthdays, anniversaries, holidays, life events, congratulations, and just-because messages. Each card is drafted around details the sender provides, and the sender can review the wording before paying. Cards can be customized with colour sets, typefaces, and animations, then shared through messaging apps, social media, or a printed QR code. Recipients do not need an app; the link opens in a browser.

Sendawick offers free previews and one-time payment for cards the sender chooses to send, with pricing shown from $4.99. Its Extra options include features such as photo galleries, video files, yearly reminders, and additional interactive experiences.