Sendayu Tinggi HQ is a renowned brand that offers a wide range of skincare, health, and beauty products. With over 400 different options, they provide products for various conditions such as pigmentation, acne, wrinkles, dry skin, and sensitive skin. Their product categories include skincare, makeup, supplements, and health care.

The brand was founded by Puan Rozita Ibrahim in 1998 with a modest investment, initially marketing Enigma Beauty products. Over the years, Sendayu Tinggi has gained recognition as one of the earliest herbal product pioneers in Malaysia. With their own manufacturing company established in 2004, they produce a variety of products including capsules, oils, liquids, and tablets.

Sendayu Tinggi takes pride in their expertise in product formulations, design, ideas, and marketing, delivering high-quality products to their customers. They have received accolades for their dedication to cleanliness, health control, and employee safety. With their exclusive boutique and numerous outlets across Malaysia, they continue to expand their empire, aiming to be the leading choice for quality products that Malaysians can be proud of