Septeni Global

SPTL is a CPI advertising service operated by Septeni Global. It helps brands acquire app users through video-led campaigns, combining a network of media partners and specialist campaign management. Working to each client’s marketing goals, SPTL sets a target cost per install and supports efficient user acquisition and campaign growth. Its team can optimize beyond installs, including for retention and in-app spending, while drawing on a broad range of video inventory.

The service also emphasizes traffic quality and fraud prevention. SPTL applies more than 20 detection rules, filtering suspicious clicks and reviewing installs for indicators such as unusually short click-to-install times, known fraud database matches, IP patterns, duplicate users, VPN or proxy use, bots, and emulator activity. Campaigns can use video or static creative formats, with video assets accepted in MP4 or MOV and a maximum length of 60 seconds; shorter videos of 5–15 seconds are recommended. SPTL’s published results include an RPG action game campaign focused on CPI and ROAS that reported a 340% increase in ROAS.