Sequal Market Research is a full-service qualitative research agency with expertise in various sectors. Established by Gordana Sedlar, who has over 20 years of experience in qualitative research, strategic development, and marketing, Sequal offers a range of research methods to help businesses gain valuable insights. Their services include concept generation, pre-testing, service evaluation, customer satisfaction analysis, brand and company image evaluation, and pricing research.

Sequal has experience across sectors such as FMCG, pharmaceutics, financial institutions, construction materials, tourism, social surveys, shopping centers and retail, publishing, telecommunications, furnishing, and B2B. Apart from their syndicated research panel, Sequal also utilizes focus groups, mini groups, paired interviews, individual interviews, participant observation, and accompanied shopping to gather comprehensive data. Qualitative research is their specialty, focusing on understanding why people think, feel, and act a certain way.

Their approach is not limited to FMCG but extends to products, services, sociological researches, and B2B as well. With a commitment to delivering faster results and lower costs, Sequal Market Research is a trusted partner for businesses seeking reliable insights. Contact SeQual at +385 1 3631-041 or +385 91 333-8960 to inquire about their services