Serafi is a handbag brand focused on giving new life to upcycled hides and materials through thoughtfully designed, handcrafted products. Its collection includes luxury purses made with materials such as springbok, impala, axis deer, hartebeest, blesbok, zebra, giraffe, and warthog. Each piece is made by hand in New York City, with an emphasis on ethical sourcing and transparent, responsible production. Serafi presents sustainability and quality as complementary priorities, aiming to create distinctive designs without compromising on either.

The brand also connects its sales to wildlife conservation: 10% of the profit from every purchase supports conservation and anti-poaching efforts in Africa. Customers can explore the collection online and access practical support through Serafi’s cleaning and repair services, care guidance, and shipping and returns information. The company also offers opportunities to host a trunk show or apply to become a retailer. Through its products and initiatives, Serafi brings together upcycled materials, artisanal handbag-making, and support for conservation.