Sera Helsinki is a brand that is driven by a mission of revolutionary inclusion and a desire to create a better future. Founded by CEO Anna Suoheimo, who lived in Ethiopia for five years and fell in love with the country and its people, Sera Helsinki combines Scandinavian design with Ethiopian craftsmanship heritage. They offer a range of fascinating and functional rugs and towels that serve as tools for creating a more inclusive and accessible society.

Their products are made from pure sheep wool and produced using traditional crafting methods, without the use of harmful chemicals. Sera Helsinki is committed to transparency throughout the production chain, from sheep-herding to rug-weaving, providing videos and images to customers showing the crafting process of their own rug. The brand is dedicated to empowering artisans, many of whom have been excluded from society due to illiteracy or disability.

Through partnerships with organizations, Sera Helsinki teaches skills and human rights, enabling artisans to become active and empowered members of their communities. By purchasing Sera Helsinki products, customers contribute to the brand's efforts in advancing the United Nations' Sustainable Development Goals, particularly goals 1, 5, and 10. Sera Helsinki is revolutionizing inclusion together with a core team based in Finland and Ethiopia.

With over 300 employees in Ethiopia, the brand's impact reaches far and wide. Explore their range of rugs and towels and join them in their mission towards a more inclusive and accessible society