Serein is an independent Italian accessories brand founded by Serena Iannone, inspired by the idea of accepting life as it is and seeking serenity without expecting perfection. Born in Salerno and developed in Scandicci, in Tuscany’s leatherworking district, the brand creates Italian leather handbags through research, prototyping and careful revision. Each design is made by hand in Tuscany, with skilled artisans shaping the materials and construction into pieces intended to last.

Serein’s handbag collection includes the Tecla and Odisìa styles, offered in different colours and finishes, including woven and crocodile-print options. The brand treats leather as an integral part of each design, selecting hides from tanneries that meet European standards and recognising that the material changes and gains character over time. Its range also includes 100% silk foulards, maxi scarves and The Signature Set. Through its products, Serein brings together considered forms, refined details and artisanal Made in Italy craftsmanship, creating accessories designed for everyday life and enduring personal style.