Liking this brand profile? Share this page
Hex Code
Color name
RGB
HSL
CMYK
#0F2240
Blue Zodiac
15, 34, 64
217, 62, 15
77, 47, 0, 75
#F9C7A7
Apricot Peach
249, 199, 167
23, 87, 82
0, 20, 33, 2
#10233F
Blue Zodiac
16, 35, 63
216, 59, 15
75, 44, 0, 75
Serena is a venture capital firm that aims to work for entrepreneurs, not the other way around. Founded in 2008 by a team of experienced entrepreneurs, Serena is committed to unleashing the potential of your company by offering extensive entrepreneurial know-how and value. With a portfolio of fostered excellence, Serena has closed deals with selective standards, resulting in five exits valued at over €100 million.
Their portfolio includes successful companies like Aramis, The Fork, Cheerz, and Dataiku, which reached unicorn status in 2019. Serena believes in empowering your team to its fullest potential through their Serena Squad, the largest and most active peer-to-peer community in Europe. They provide exclusive access to templates, playbooks, workshops, and a network of experts to tackle daily challenges smoothly.
Serena backs bold entrepreneurs with big visions, focusing on Pre-Seed to Series A stages with a check size ranging from €100K to €15 million. They are industry-agnostic, but have a special affinity for DeepTech, enterprise software, marketplaces, and entertainment. While their primary focus is in France, they also invest in exceptional teams from Europe and the US.
Trust Serena to invest in your vision and accelerate your company's growth
How do I download the Serena logo?
What does the Serena logo look like?
The lowercase “serena” wordmark uses a distinctive rounded, connected-looking geometric letterform in bright coral red, set against a deep navy identity.
What are Serena's brand colors?
The Serena color palette uses the hex codes #0F2240, #F9C7A7 and #10233F.
Pre-seed and seed venture capital
Applied AI investing
Energy transition venture capital
Data infrastructure startups
Operator-led startup scaling
The Serena name, logos and brand assets are trademarks of Serena and its affiliates. Brandfetch isn't affiliated with or endorsed by Serena. Their use is subject to Serena's brand guidelines.
