Serena Morton is a renowned brand in the art world, known for its exceptional curation and dedication to contemporary art. Founded by Serena Morton herself, the brand has a rich history that dates back to the late 1990s. After starting her career at Christie's Auction House, Morton quickly made a name for herself as a pop-up curator in London, bringing unique and groundbreaking exhibitions to the city.

In 2006, she co-directed Ronnie Wood's art gallery, 'Scream', which further established her as a prominent figure in the art scene. Morton's passion for art led her to launch her own 'roving' art gallery, Agent Morton, in 2008. This was followed by the opening of Morton Metropolis on Berners Street in 2010.

However, it was in 2012 that she found her permanent home in West London, opening her first gallery, Serena Morton, at Canalside, 385 Ladbroke Grove. Since then, Morton has expanded her exhibition space, acquiring and converting an entire building at 343 Ladbroke Grove. Her dedication to the vibrant community of RBK&C is evident, as she focuses on promoting contemporary artists and working in the primary market.

With a strong emphasis on showcasing the best of contemporary art and fostering artist-community relationships, Serena Morton continues to be a dynamic force in the art world