SERES | Ciudad Vieja is a brand that is forming a movement of leaders dedicated to sustainability and democracy. They are actively involved in decision making, addressing social challenges, and creating innovative solutions. The brand's mission is to cultivate and catalyze youth leaders to build more just and sustainable communities in Guatemala and El Salvador.

SERES empowers young people to become influential and impactful leaders by providing them with the necessary resources, skills, and support services. Through active engagement, they work towards improving health and educational outcomes, reducing inequality, and driving economic growth, all while focusing on building resilience and protecting ecosystems. Together, these leaders form a movement that is transforming their communities.

SERES values dedication, impact, authenticity, integrity, well-being, and wholeness. They believe in a radical collaboration mindset and promote a learning culture that encourages innovation and growth. Their approach includes appreciative leadership and empowering deep connections within communities to facilitate real change.

SERES works with young leaders between the ages of 15 and 30, focusing on establishing trust-based relationships and addressing specific needs through their programs. Join SERES in their mission to connect, create, and change for a more sustainable future