SERP is an independent software company founded by Devin Schumacher, creating and operating digital products designed for everyday use. Its portfolio includes apps for Mac and iPhone, free online tools and games, and practical resources for individuals and teams. Keybumps brings quick search, clipboard history, screenshots, on-device dictation, window management, and shortcut coaching together in a native macOS app. Zenbu Japanese offers an offline-first iPhone dictionary, image-text reader, and translator, alongside apps and tools intended to make learning Japanese enjoyable.

SERP also provides free browser-based utilities for converting and compressing image, audio, and video files, plus online games and checklist tools for creating and running repeatable processes. Its other projects include single-purpose web tools, browser-extension directories, searchable listings for software and AI resources, and services such as domain-rating checks and RSS feed pages. SERP describes its approach as building products independently and maintaining them for the long term. Across its varied offerings, the brand focuses on useful software, straightforward tools, and resources for work, learning, and exploration.