Unclaimed brand
Recieve 1% unlimited cash back with the Serve Cash Back Visa debit card or enjoy free cash reloads with the Serve Free Reloads Visa debit card. There are many perks that come with these cards including free early direct deposit, free ATM withdrawls, and many more.
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Hex Code
Color name
RGB
HSL
CMYK
#2CD5C4
Turquoise
44, 213, 196
174, 67, 50
79, 0, 8, 16
#84D9CE
Bermuda
132, 217, 206
172, 53, 68
39, 0, 5, 15
#002855
Prussian Blue
0, 40, 85
212, 100, 17
100, 53, 0, 67
Serve offers reloadable Visa debit cards and account options designed to give customers flexibility in how they manage and spend money. Its products include Serve Cash Back, which earns 1% cash back on eligible purchases; Serve Free Reloads, which allows free cash additions at thousands of participating retailers; and Serve Pay As You Go, a prepaid debit card with no monthly fee. The options have different fees and features, and Serve states that they require no credit check or minimum balance.
Account features include early direct deposit, access to MoneyPass ATMs without a Serve withdrawal fee, online bill payment, transfers to other Serve accountholders, subaccounts, spending alerts, and mobile check capture through Ingo Money. Customers can manage their accounts with the Serve mobile app, including checking balances and freezing a lost or stolen card. Serve also highlights FDIC insurance for eligible account funds and Visa Zero Liability protection, subject to applicable terms and limitations.
Brand industry
Finance
Company type
Suggest company type
Year founded
Suggest founded year
Company size
51-200 employees
Reloadable Visa debit cards
Cash-back debit accounts
Retail cash reload services
Prepaid spending accounts
Family spending subaccounts
How do I download the Serve logo?
The Serve logo comes as a dark logo. Download as SVG or transparent PNG.
What does Serve's branding look like?
The Serve wordmark is a lowercase, rounded geometric sans with a distinctive turquoise accent on the final “e,” set in deep navy. Its visual system pairs navy headlines and body copy with white space, soft gray panels, and turquoise highlights; clean sans-serif typography, straightforward product-card imagery, and candid lifestyle photography keep the presentation accessible and functional.
What are Serve's brand colors?
The Serve color palette uses the hex codes #2CD5C4, #84D9CE and #002855.
The Serve name, logos and brand assets are trademarks of Serve and its affiliates. Brandfetch isn't affiliated with or endorsed by Serve. Their use is subject to Serve's brand guidelines.
