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Hex Code
Color name
RGB
HSL
CMYK
#FF0000
Red
255, 0, 0
0, 100, 50
0, 100, 100, 0
#72D693
Pastel Green
114, 214, 147
140, 55, 64
47, 0, 31, 16
#318000
Japanese Laurel
49, 128, 0
97, 100, 25
62, 0, 100, 50
Service Canada is the Government of Canada’s public-facing service provider, offering a central point of access to federal programs, benefits, and information for people across the country. Its services support Canadians through major life events, from finding work and pursuing education to raising a family and planning for retirement. Through My Service Canada Account, users can access services related to Employment Insurance, the Canada Pension Plan, Old Age Security, the Canada Disability Benefit, Social Insurance Numbers, student loans, and apprenticeship loans.
Service Canada also provides information and assistance for applying for passports, submitting EI reports, arranging direct deposit, and finding benefit payment dates. Its programs include income support for eligible workers, pensions and retirement resources, grants for apprentices, and help recovering unpaid wages when an employer becomes insolvent. The Benefits Finder helps people locate federal, provincial, and territorial programs, while community outreach works to improve awareness and access. Customers can seek help online, by phone, or at service locations.
Brand industry
Law and Government
Company type
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Year founded
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Federal benefits administration
Employment Insurance services
Canadian public pension services
Social Insurance Number services
Passport application services
How do I download the Service Canada logo?
What does Service Canada's branding look like?
The Service Canada identity is presented within the Government of Canada’s wordmark system, with the Canada wordmark’s small flag motif above the final “a” as its distinctive signature. The visual language is restrained and service-oriented, using clean sans-serif typography, a white and light-neutral foundation, deep government red accents, and structured headings and link lists rather than decorative imagery.
What are Service Canada's brand colors?
The Service Canada color palette uses the hex codes #FF0000, #72D693 and #318000.
The Service Canada name, logos and brand assets are trademarks of Service Canada and its affiliates. Brandfetch isn't affiliated with or endorsed by Service Canada. Their use is subject to Service Canada's brand guidelines.
