Setagaya-ichi is a Tokyo-based online shopping mall bringing together independent shops and producers, with a focus on businesses in Setagaya and a selection of regional specialties from elsewhere in Japan. Its broad catalog makes it possible to shop for food, sweets, drinks, footwear, fashion, beauty and lifestyle goods, crafts, and gifts in one place. Offerings include Japanese tea and tea accessories, traditional confections, handmade fresh chocolate, rice, seasonal fruit, organic and low-input produce, meat, curry, and other prepared foods.

Shoppers can also find school shoes and original footwear, fabrics and sewing materials, jewelry, railway-themed souvenirs, and practical work supplies. The site highlights individual participating businesses and their products, including neighborhood retailers, confectioners, tea specialists, and food producers. Customers can browse by product category or shop, view product details, manage memberships and orders, and use the shopping cart.

With its mix of local specialties, everyday goods, and gift ideas, Setagaya-ichi serves as a convenient online showcase for the varied shops and makers represented in its mall