Setembro Amarelo is a brand dedicated to raising awareness about suicide prevention through its movement. Established in 2015 by CVV (Centro de Valorização da Vida), CFM (Conselho Federal de Medicina), and ABP (Associação Brasileira de Psiquiatria), Setembro Amarelo aims to associate the color yellow with September, the month that marks World Suicide Prevention Day on the 10th. This initiative encourages painting, illuminating, and displaying yellow in various resolutions to increase visibility for the cause.

Over the years, schools, universities, public and private entities, and the general population across Brazil have embraced this movement. Iconic landmarks like the Cristo Redentor in Rio de Janeiro, the Congresso Nacional and Palácio do Itamaray in Brasília, the Estádio Beira Rio in Rio Grande do Sul, and the Elevador Lacerda in Bahia have participated in the campaign. Even football teams such as Santos FC, Flamengo, and Vitória da Bahia have joined.

By wearing yellow clothing, displaying yellow ribbons, or participating in street actions, walks, and cycling events, anyone can become an advocate for this important cause. Join Setembro Amarelo and remember, while the campaign takes place in September, discussing suicide prevention is essential throughout the year