Setline Supply

Setline Supply is a New Zealand fishing hardware brand creating practical, made-to-order gear for surfcasters and land-based anglers. Designed, printed and tested in New Zealand, its products are developed by anglers for real fishing conditions, with an emphasis on useful, durable designs rather than unnecessary extras. The range includes rod storage, reel storage and beach and surfcasting equipment, such as vertical rod clips, wall-mounted rod hooks, spinning reel mounts, trace winders and hybrid surfcasting beach spikes.

Its Burley Bomb attaches inline above a sinker to help keep burley on the same line as the trace, and can be filled with chum, pellets or a personal mix. Products are printed in recycled PETG reclaimed from post-industrial waste. The material is chosen for its UV resistance, resistance to rust and suitability for outdoor and coastal use.

Setline Supply makes items in small batches after orders are placed, rather than holding them in warehouse stock