SFATA (Smoke Free Alternatives Trade Association) is a national trade association representing over 1100 small businesses in the vapor products industry. Their mission is to advocate for reasonable regulation of vapor products, ensuring that they remain accessible, affordable, and attractive to adult consumers. SFATA offers a variety of services and resources to its members.

Their Responsible Industry Network (RIN) provides a market surveillance pathway for vapor manufacturers, distributors, and retailers, aiming to prevent youth access to vapor products. The RIN program promotes a closed-loop supply chain, guaranteeing that products are purchased and sold within the network. Membership in SFATA is open to all facets of the vapor industry, including service providers.

By joining, companies have the opportunity to demonstrate their commitment to opposing government overreach and overregulation. All members agree to abide by SFATA's Code of Conduct, creating a networking opportunity for reputable businesses in the industry. SFATA also provides platforms for businesses and consumers to share their experiences and perspectives.

Through their Why We Vape testimonial collection website, adults can tell their stories, emphasizing the importance of flavors in their vaping experience. Overall, SFATA is dedicated to supporting the vapor industry by advocating for reasonable regulation, providing resources for responsible business practices, and giving a voice to adult consumers