

Hex Code
Color name
RGB
HSL
CMYK
#E5BEC1
Cavern Pink
229, 190, 193
355, 43, 82
0, 17, 16, 10
#725D12
Olivetone
114, 93, 18
47, 73, 26
0, 18, 84, 55
#F8DEEA
We Peep
248, 222, 234
332, 65, 92
0, 10, 6, 3
Softly is a women’s health brand developing a cycle-tracking app designed to help users understand their bodies and keep a clearer record of menstrual health. Beyond logging period dates, the app brings together information about bleeding, pain, mood, symptoms, medication and changes over time. Calendar tools and forecasts help users follow their cycles, while tracking features are intended to reveal recurring patterns and flag changes that may merit attention.
Softly also aims to make health information easier to bring into medical appointments. Users will be able to generate clear reports summarizing symptoms and trends from recent months, supporting conversations with healthcare professionals. The app is designed for straightforward everyday use and emphasizes privacy; it is a diagnostic-support tool, not a substitute for a doctor.
As Softly is being developed, the brand offers free beta access for testers who want to provide feedback. Paid supporter options include beta participation, opportunities to influence development and, depending on the tier, Premium access after launch, project updates, and other supporter benefits.
Brand industry
Health
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