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Hex Code
Color name
RGB
HSL
CMYK
#FF3333
Red Orange
255, 51, 51
0, 100, 60
0, 80, 80, 0
#FFF599
Picasso
255, 245, 153
54, 100, 80
0, 4, 40, 0
#181733
Mirage
24, 23, 51
242, 38, 15
53, 55, 0, 80
**Lazada Group** is Southeast Asia's premier eCommerce platform, founded in 2012, with a mission to connect millions across six countries, including Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Backed by the technological prowess of Alibaba, Lazada leverages advanced logistics, innovative technology, and secure payment solutions to redefine the retail shopping experience.
Lazada’s flagship offerings include **LazMall**, a virtual mall featuring over 32,000 international and local brands, ensuring product authenticity and rapid delivery, and **Lazada Marketplace**, which empowers retailers with instant access to millions of customers across diverse categories like health & beauty, fashion, and home appliances.
The platform also specializes in **Cross-Border** services, providing a gateway for Southeast Asian brands to reach global consumers, while facilitating access to international products from markets like China, Korea, and Europe. With a commitment to excellence, Lazada aims to serve 300 million customers by 2030, setting the pace for a retail revolution in the region.
Brand industry
E-commerce and Shopping
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